Estate360 vs a generic CRM
Horizontal CRMs are built around contacts, deals and tasks. A residential project sale needs an inventory hierarchy, construction-linked payments and RERA-compliant documents attached to the same record. Here is the gap, row by row.
Models a deal as an amount and a stage. Real estate is a unit, a cost sheet, a schedule and a RERA number.
- Is the deal tied to a specific unit?
- a generic CRMUnits get bolted on with a custom field; no tower/floor/unit stock.
- Estate360Project → Tower → Floor → Unit inventory is the native data model, importable from CSV.
- Does it generate demand letters with the RERA number?
- a generic CRMTemplates by hand, every time; the registration number is typed in per letter.
- Estate360Demand notices, allotment letters and receipts are generated from shortcodes with the RERA number carried automatically.
- Can a payment plan follow construction milestones?
- a generic CRMRecurring invoices, yes. CLP-linked milestones with UPI reconciliation, no.
- Estate360Booking opens eight CLP milestones plus demand letter #1; UPI webhook reconciles collections.
- WhatsApp in Gujarati, Hindi and English?
- a generic CRMEnglish-first inbox; regional templates are workarounds.
- Estate360Templates, buyer documents and public project sites render in the chosen language.
- Broker-scoped access and commissions?
Try it on your own data.
Fourteen days, no card. Import a real project and see whether the pipeline holds up.